Social Media, Website Design | iunctim Mediaagency | Feb 2019 - Sept 2020 | Bremen, Germany
Werkstudent at iunctim
At iunctim Medienagentur I worked part time as a Werkstudent, managing social media projects for clients such as Vitakraft as well as website design and branding for clients such as stahlwerk.
Agile Environment
Iunctim followed an agile methodology achieved via
Daily Standups: Daily standups with the design team as well as stakeholders from other teams in order to summarize the stage of work, cross functionality between teams as well as projects in pipeline.
Swat.io: A software used for social media posts that allowed team members to assign tasks and responsibility within a post as well as inform everyone of the social media calendar.
Smartsheets: Smartsheets is another such program used for assigning tickets, accessible by everyone. Smartsheets informed other members about the stage of the task.
Website Design and Branding
In addition to social media management, I was involved in several branding projects for doctortogo and dermatologie OT. I also designed the website for Stahlwerk. An iterative design process followed by feedback from stakeholders and development teams.
Social Media
Vitakraft is one of the top international brands for pet food. At iunctim I was involved in the social media content, ideation and marketing strategy for Vitakraft. Social media management relies heavily on brand recall and staying true to the brand language. This language and it’s consistency plays an important role in customer loyalty, attracting new customers as well as communicating important information. Vitakraft focuses on the love between pets and their owners. It doesn’t support personifying human traits on animals or accessorising them with costumes and such. Furthermore Vitakraft is very neutral and doesn’t make social or political commentaries.
The facebook audience for Vitakraft are in their 40s. The content is therefore catered to this audience, composed of posts celebrating pet days, pet birthdays, riddles, questionnaires and challenges of sorts. The engagement of users of this demographic is much higher with such content in comparison to the younger generation. Some of the content I designed include
Instagram caters to a different audience adhering to a young audience and aimed at bringing more traction and attracting a younger audience to interact with Vitakraft’s brand. For instance, current generation Z is increasingly obsessed with houseplants, treating houseplants as pets and pets as children. From this insight came the #petsandplants campaign that features the relationship between pets and plants that are safe for them. Monstera, one of the most popular plants on instagram is for instance toxic to pets. Other such campaigns including #24fur24, a competition awarding 24 participants over the course of the 24 days leading to christmas. Instagram social media is more transient, it has a short life via stories and storyads. Therefore the communication should grab the user’s attention immediately requiring a different skill with storytelling through graphics and consistent brand language. In addition to storyads, stories and posts, I designed stickers and gifs that can be used by our customer and users alike.
#24für24 Campaign
Storyads for discounts and offers.
Instagram stickers
Newsletter
Vitakraft has a loyal customer base that it interacts with and awards via newsletters that offer discounts and offers exclusive to the loyal base.
Vitakraft shop and website
As a shop that is visited by customers all across europe, the website is a giant. Designers and engineers work in collaboration to keep it updated and running smoothly through regular design and interaction updates. My work here was not limited to the german website of vitakraft but also with international websites from eastern europe as well as asian markets. Campaigns launching new products and their respective websites, for instance Vita Nature, a product boasting natural and bio ingredients.
Games
Vitakraft also fulfils an engagement with children (often owners of small rodents) through easter, schools-out, christmas, autumn-holidays and other campaigns. I have been responsible for designing several such games and DIY projects. Such as the Memory games. Christmas trees through folding and others. Even in these projects the brand language shines through.
